ABOUT

A clearer perspective on business growth.

A marketing consulting firm helping growing businesses understand their opportunities and decide what comes next.

OUR VALUES

Rooted in trust.
Guided by responsibility.

Our values draw inspiration from the ferrymen of the Chaliyar, whose responsibility extended to the return journey. That spirit shapes how we approach our work and the trust businesses place in us.

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Responsibility

We take ownership of our advice, considering what it takes to put it into practice and the consequences it carries for your business.

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Understanding

We take time to understand your ambitions, customers and local context, so our recommendations reflect the realities you work within.

Integrity

We speak honestly about opportunities, limitations and trade-offs, grounding our recommendations in evidence and realistic expectations.

Foresight

We look beyond immediate priorities, helping your business respond thoughtfully to changing markets, customer behaviour and technology.

0x

Faster GTM clarity

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Faster GTM clarity

90+

SaaS teams supported

90+

SaaS teams supported

85%

Client retention rate

85%

Client retention rate

10M+

Pipeline influenced

10M+

Pipeline influenced

Mission

Bringing clarity to marketing and purpose to growth.

Our mission is to help businesses grow by understanding the people they serve. We bring research, creativity and clear thinking to the decisions they face today, helping them move with confidence into tomorrow.

Portrait-style visual for the About page introducing Fikri Setiawan’s SaaS strategy and design studio.

OUR EXPERTISE

FAQ

What you should know

What does Caldun Consulting help businesses with?

What types of businesses do you work with?

Can you work with our existing marketing team or agency?

Can we get help with one specific marketing challenge?

How do we get started?

GET STARTED TODAY

Move forward with a clearer plan

GET STARTED TODAY

Move forward with a clearer plan

GET STARTED TODAY

Move forward with a clearer plan